Marketing meets data science: bridging the gap
- Creator: Moscato, Pablo , De Vries, Natalie Jane
- Resource Type: book chapter
- Date: 2019
Using network alignment to identify conserved consumer behaviour modelling constructs
- Creator: Mathieson, Luke , De Vries, Natalie Jane , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Visualizing products and consumers: a gestalt theory inspired method
- Creator: Lobos, Claudio Sanhueza , De Vries, Natalie Jane , Inostroza-Ponta, Mario , Berretta, Regina , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
- Creator: De Vries, Natalie Jane , Carlson, Jamie
- Resource Type: journal article
- Date: 2014